Marketing is a complicated beast. There’s so much to do, and it has to be done right. It’s easy to get overwhelmed, and then you wind up making mistakes that hurt your brand rather than help it.
But we’re here for you! At The Best Marketing Shop, we know how to plan a great digital marketing strategy that gets you the results you want from your marketing efforts.
There are many moving parts to digital marketing, but the truth is that it’s not as complicated as it might seem.
Our digital marketing strategist uses digital marketing best practices when planning your digital marketing strategy; here are just a few:
1. Social Media Marketing
The first step is to develop a social media marketing strategy that works. We make sure that we have the following things in hand:
- A complete understanding of who your target audience and their needs
- A firm grasp on how your business can help them with their needs
- An awareness of how your competitors are using social media
Once we have these three things in place, we’re ready to build a successful social media marketing strategy.
While our strategic planning is underway, we like to remind our customers of a few tips we have picked up along the way:
a) Focus on one platform at a time
We strongly recommend focusing on one social network before expanding to others.
When choosing the right platform for you, we always ask ourselves where your target audience is. Target audiences are different for each business. We dive into all platforms available to ensure that you are reaching your relevant target audiences.
Building a following takes time and effort. If you spread yourself too thin, it’s not going to work out. That’s why it’s essential to start with just one platform and get good at that one before moving on to others.
b) Ensure that you cater to each platform accordingly
Making sure you are using the right social media platform is one of our main goals in creating your social media strategy.
The good news is that there are several options out there. The not-so-good news is that it can be challenging to know where to start when deciding which one is right for your brand.
The best way we determine which platform is right for you is by understanding what your audience wants and how they use each platform.
A good example is, people tend to go to YouTube for entertainment or learn new skills or information.
Facebook, is different however, People don’t want to see 30-minute tutorials or promotions popping up in their newsfeeds They want interesting, shocking or humorous shareable content.
To capture attention, tell a story, create a captivating concise video, or do something stands out.
2. SEO Blogging
If you’re not blogging, you miss out on a huge opportunity to persuade potential customers to buy from you.
Blogging isn’t just about writing about any old topic related to your business. Instead, write about the problems your target customers are searching for.
Our expert blog writers ensure that the right questions are asked before providing you with blog writing services. Obtaining these answers is key to showing the credibility and helpfulness of your business. It also builds trust with your readers, who will be more likely to do business with you once they figure out the solution to their problem, which your company offers!
For example, if you run a plant and flower shop, you must think of your customer questions and what they would type into their search engines like: “Why are my roses not flowering?” or “How to propagate a pothos plant.
You assist people solve these problems while integrating products from your store into the content itself.
If your business sells fertilizer or has propagation aids, you can help readers diagnose their problems and offer product solutions.
This concept works in almost every industry.
2. Email marketing
Email marketing is very powerful tool in our marketing arsenal. However, this does not happen overnight. It takes minutes to do, sending thousands of people to our clients’ blogs and websites. It takes time to build an email list that will generate subscribers who want to hear from you.
If you haven’t tapped into email marketing, the best time is now. Contrary to the rumors that it is outdated, it is one of the most effective marketing strategies.
Our experienced digital marketing team at The Best marketing Shop will build your mailing list, write engaging content and blogs to drive traffic to your website and social media pages, and convince people to subscribe to your email newsletters. This is done in various ways, e.g., content upgrades, lead magnets, etc.
We provide valuable content to audiences because we understand that it is the glue to all these tactics.
Ready to try our email marketing service? Set up a meeting with us today.
3. Distribution of content to different community groups or forums
We’re going to be upfront with you: many people think it doesn’t make sense to market on platforms like Facebook groups and the like. The truth is that it can be a compelling way to get your content and brand in front of relevant audiences who are engaging with what they see.
We know what you’re thinking: it’s a waste of time. Why would I spend time trying to market my brand on platforms whose links are not followed? If I did that, I’d have no SEO value at all!
That’s true—if that’s all you do. But if you look at these networks as a place to share expertise and experiences, build relationships, and help others, the SEO value won’t matter. You’ll also build trust and authority within your community. That will pay off when those same people decide they want to buy from you or tell their friends what you’re doing.
4. Paid Ads
If you are a small business, you probably never considered paid ads because they aren’t “free.”
But remember, nothing is truly free because everything takes time. And time is money.
For that reason, there’s no need to shy away from paid advertising. What you should avoid is throwing money blindly into an ad network because somebody somewhere said it was good. What works for one business may not work for the next.
Paid advertising is a great way to reach your target audience and increase sales. Paid advertising, allows you target your audience by location, interests, and demographics and then reach them with relevant ads. You can pay for ads to appear at specific times or on particular websites or apps as well.
Paid advertising is an efficient, effective way to reach customers who are already interested in your products or services. When you invest in paid advertising, you’re not just putting money toward getting more people to visit your website—you’re also targeting those who have already expressed an interest in what you do. This means that when people see your ad, they’re much more likely to click on it because they’ve already shown interest in it.
Some companies use paid advertising as part of their marketing strategy because it explicitly targets their ideal customer and gets them involved in their business before they’ve even met face-to-face.
Our digital marketing specialists ensure that your ad is placed where people will see them—on websites or apps where users are likely to see them at the right time of day (or night) when they’re looking for something specific (like a product recommendation) or a particular service.
So, if you are looking to build a functional, lucrative digital marketing strategy, your search is over. Get in touch with us today to begin your digital marketing journey!