Our highly skilled team of content marketers follows best practices to ensure that your content marketing campaign is as successful as possible :
1. Planning :
This is the first step in any successful content marketing process. It’s key to the success of any campaign and can depend on the level you are on your content marketing ladder, but it should be the first — and most vital — thread throughout your content marketing framework.
The goal of planning is to define what you want to achieve with your content: What do you want to produce? Why do you want to create it? Who is your audience? What does success look like for you? How will you measure it? Where will you distribute it?
We ask these questions to help you create a foundation for creating relevant, engaging, and valuable content aligned with your business goals.
2. Defining Your Audience:
In content marketing, defining your audience is the first and most important step you can take to ensure the success of your campaign. We evaluate the different audiences (both inside and outside your organization) that your content will serve. Then we begin to build a persona for each. This exercise is intended to help you see beyond demographics and think about how these people live their lives, what they are passionate about, what kinds of things might make them laugh, etc. Next, we identify where each persona spends their time online so that we can target them in their preferred channels with highly-personalized messaging. Finally, we seek to understand the types of information most valuable to each persona so that when they come across our content, it will help them solve a problem or answer a question.
This process occurs regularly along your content marketing journey. As we create more pieces and distribute them through various channels, continue to monitor which elements resonate with whom and why—this will allow us to refine our personas over time based on accurate data rather than assumptions.
3. Story Telling
When paired with a clear marketing strategy, a strong brand story can be the key to unlocking effective content marketing for your business. Your story is about more than just your products or services; it’s a comprehensive background on what your company believes in and what you value most highly.
We believe that storytelling is essential for building a solid relationship with your customers and a thriving community of loyalists. We pride ourselves on telling your story and communicating your ideas to those unfamiliar with you or your offerings.
Your story helps identify your passions and serves as the foundation for all your future content developments.
By developing a brand story, you can connect with your prospects emotionally before they even purchase anything from you. When they make that purchase, you can let them know what their money is doing and show how much you care about them, setting the tone for every interaction.
We want to free you from the constraints of any one content channel. As a company, we understand the high importance of being able to share your stories with the world; we also understand that it can be hard to share those stories when you don’t have the proper infrastructure or support system in place. We offer a strategic channel strategy that helps you maintain a singular focus on the story you wish to tell by choosing the right platforms, formats, and methods.
Want samples of our work? Have a look at our portfolio or go through testimonials from our satisfied clients. Take advantage of our content strategy to get new leads and increase sales for your business. To get started, contact us now for a free quote.