Content Marketing Strategy

Don’t fumble around in the dark! A good content marketing strategy will deliver effective results in your brand’s growth, trust, reputation, and new customers.
Content Marketing Nairobi Kenya

At The Best Marketing Shop, we believe in content marketing because we believe in you and your business. Instead of bombarding your clients with sales pitches, we want to help you deliver information to them that educates your customers and ultimately rewards you with their business and loyalty. Set up a meeting with us to discuss content marketing and how it can help your business.

The creating &distributing of valuable, relevant, and consistent content to attract a clearly defined audience to drive profitable customer action is called Content Marketing.

Content marketing uses relevant content to help drive customers through the funnel. It can help brands build awareness and credibility. If a company is providing information that’s both helpful and interesting, it can drive interest and trust in its products or services.

The Benefits of Content Marketing

Content marketing allows you to earn your audience’s attention rather than buy it. It can be a powerful tool for increasing brand awareness, website traffic, and customer engagement. Instead of advertising, you can create helpful, engaging content that speaks directly to your customers on their terms.

Here are some benefits of content marketing:

  • It will help you build trust in your brand.
  • It will help you convert more leads into customers.
  • Your conversion rates will increase as consumers rely on your content as a trusted source for information.
  • You’ll save money on paid advertising and social media promotions.
  • You’ll get more search engine traffic because Google loves quality content (and so do we)!

Content marketing is a brilliant way to generate interest in your services, but it only works if you ensure that the content you’re producing is valuable, relevant, and consistent.

Your content needs to be valuable to serve an unmet need, whether that need is delivering critical information that buyers are likely searching for or providing a tool or technique they can use to educate or guide them.

Content should be of interest and information needs of your audience—not just perspectives and priorities your business wants to further.

Finally, it needs to be consistent. So, should you want users to come back for more after reading one blog post or article, you have to keep offering them something valuable. That means producing and delivering valuable content on a reliable schedule.

Successful content marketing strategies will help you establish your brand online, drive traffic, and increase conversions.

Why do you Need A Content Marketing Strategy?

There are 3 main reasons your company should have a content marketing strategy.

One, it provides an opportunity to map out the entire customer journey using content and understand what kind of content you will need at each stage of the customer journey. As a result, you’ll be able to plan your content purchases more effectively. This is more important than ever as customers begin their buying journeys in all kinds of places, from Google and social media to review sites and forums.

Two, it provides an opportunity to segment your audience and understand what kind of content you should be creating for each segment. By being intentional about this process, you’ll be able to ensure that each piece of content will deliver maximum value to its intended audience.

Three, it provides an opportunity to evaluate the performance of your existing content assets and develop processes for improving their effectiveness over time. For example, if your website blog has a conversion rate of 2%, but after publishing some new posts, that rate increases to 4%, you know that those posts are working better than others and can adjust accordingly.

At The best Marketing Shop, our content marketing service is all about you. We know that a successful content marketing campaign needs to be informative, engaging, and persuasive—and we’re here to make sure your campaign meets all three requirements. Our conversion expert team is here to assist you in getting the most out of your business, and we create a unique content marketing strategy for each of our clients.

We’ll work with you to create an effective campaign that brings the results you want from start to finish.

Content Marketing Services Nairobi Kenya

Our Process

Our highly skilled team of content marketers follows best practices to ensure that your content marketing campaign is as successful as possible :

1. Planning :

This is the first step in any successful content marketing process. It’s key to the success of any campaign and can depend on the level you are on your content marketing ladder, but it should be the first — and most vital — thread throughout your content marketing framework.

The goal of planning is to define what you want to achieve with your content: What do you want to produce? Why do you want to create it? Who is your audience? What does success look like for you? How will you measure it? Where will you distribute it?

We ask these questions to help you create a foundation for creating relevant, engaging, and valuable content aligned with your business goals.

2. Defining Your Audience:

In content marketing, defining your audience is the first and most important step you can take to ensure the success of your campaign. We evaluate the different audiences (both inside and outside your organization) that your content will serve. Then we begin to build a persona for each. This exercise is intended to help you see beyond demographics and think about how these people live their lives, what they are passionate about, what kinds of things might make them laugh, etc. Next, we identify where each persona spends their time online so that we can target them in their preferred channels with highly-personalized messaging. Finally, we seek to understand the types of information most valuable to each persona so that when they come across our content, it will help them solve a problem or answer a question.

This process occurs regularly along your content marketing journey. As we create more pieces and distribute them through various channels, continue to monitor which elements resonate with whom and why—this will allow us to refine our personas over time based on accurate data rather than assumptions.

3. Story Telling

When paired with a clear marketing strategy, a strong brand story can be the key to unlocking effective content marketing for your business. Your story is about more than just your products or services; it’s a comprehensive background on what your company believes in and what you value most highly.

We believe that storytelling is essential for building a solid relationship with your customers and a thriving community of loyalists. We pride ourselves on telling your story and communicating your ideas to those unfamiliar with you or your offerings.

Your story helps identify your passions and serves as the foundation for all your future content developments.

By developing a brand story, you can connect with your prospects emotionally before they even purchase anything from you. When they make that purchase, you can let them know what their money is doing and show how much you care about them, setting the tone for every interaction.

4. Channels

We want to free you from the constraints of any one content channel. As a company, we understand the high importance of being able to share your stories with the world; we also understand that it can be hard to share those stories when you don’t have the proper infrastructure or support system in place. We offer a strategic channel strategy that helps you maintain a singular focus on the story you wish to tell by choosing the right platforms, formats, and methods.

Want samples of our work? Have a look at our portfolio or go through testimonials from our satisfied clients. Take advantage of our content strategy to get new leads and increase sales for your business. To get started, contact us now for a free quote.

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+254 758 586 566