Traditional advertising is broadcast to everyone, whether or not they want to hear it, and costs more per person. Traditional advertising is expensive for businesses because it covers a broad audience of consumers and does not filter customers based on lifestyle or preference.
Digital advertising focuses on specific people interested in the products or services and sends only relevant messages. Digital marketing helps companies create an individualized strategy for reaching potential buyers.
That being said, the main differences between traditional and digital advertising are precision and flexibility.
Digital advertising can be quicker to market, less expensive, and more targeted than traditional marketing channels, such as TV and radio ads. Creating digital advertisements is much shorter because the ads are based on templates that can be automatically generated. In addition, it’s easier to make last-minute changes and add or remove ads in real-time based on performance.
By working closely with our clients, we are able to identify the right people to target. This includes gathering information on their audiences and the places they spend time online. We then leverage this understanding to develop online media campaigns that meet our clients’ objectives, driving revenue or increasing brand awareness. Digital advertising can also be tied to other channels for a multi-platform approach.
Before launching a campaign, you should create a formal, documented plan of action that outlines your campaign’s title and description, goals and success metrics, target audience, distribution channels, content materials, and budget.
At The Best Marketing Shop, we strive to be your one-stop digital advertising shop in Kenya. Our digital media outlets cover Social Media Marketing, Search Engine Optimization (SEO), Pay per click, management, Content Creation, and Online Advertising like display and video advertising. Our online marketing team comprises experts who understand digital advertising and what it takes to see results. Are you ready to launch your Digital advertising campaign? Contact us to find out more on how to go about it.