Digital advertising can help you meet your marketing goals by creating a brand message and communicating it to consumers precisely when they’re likely to be receptive. Digital ads can help you achieve various business goals across the marketing funnel, ranging from brand awareness to customer engagement to launching new products and driving repeat sales.

Today, with so many devices connecting Kenyans to the Internet, people are making decisions about the goods and services they buy at all hours of the day. Digital advertising allows you to reach audiences when they’re browsing online for products to buy. Maybe they’re not ready to purchase from you at that moment. But reaching them in these different contexts can help them remember your brand later on when they’re prepared to buy.

Traditional advertising is broadcast to everyone, whether or not they want to hear it, and costs more per person. Traditional advertising is expensive for businesses because it covers a broad audience of consumers and does not filter customers based on lifestyle or preference.

Digital advertising focuses on specific people interested in the products or services and sends only relevant messages. Digital marketing helps companies create an individualized strategy for reaching potential buyers.

That being said, the main differences between traditional and digital advertising are precision and flexibility.

Digital advertising can be quicker to market, less expensive, and more targeted than traditional marketing channels, such as TV and radio ads. Creating digital advertisements is much shorter because the ads are based on templates that can be automatically generated. In addition, it’s easier to make last-minute changes and add or remove ads in real-time based on performance.

By working closely with our clients, we are able to identify the right people to target. This includes gathering information on their audiences and the places they spend time online. We then leverage this understanding to develop online media campaigns that meet our clients’ objectives, driving revenue or increasing brand awareness. Digital advertising can also be tied to other channels for a multi-platform approach.

Before launching a campaign, you should create a formal, documented plan of action that outlines your campaign’s title and description, goals and success metrics, target audience, distribution channels, content materials, and budget.

At The Best Marketing Shop, we strive to be your one-stop digital advertising shop in Kenya. Our digital media outlets cover Social Media Marketing, Search Engine Optimization (SEO), Pay per click, management, Content Creation, and Online Advertising like display and video advertising. Our online marketing team comprises experts who understand digital advertising and what it takes to see results. Are you ready to launch your Digital advertising campaign? Contact us to find out more on how to go about it.

There are several different types of digital advertising out there. The most popular are :

1. Paid Advertising or Search Advertising

Search engine advertising can be an intelligent way to get new customers for your business. After a simple setup process, we choose keywords and phrases you want your ads to appear next in the search results. The only time you pay is when ads are shown ( PPC pay per click advertising ) or when someone clicks on your ad.

2. Video Advertising online

Video ads get more attention and views than standard display ads on our network. We ensure your global audience gets more meaningful impressions that lead to leads, conversions, and sales using industry-leading video advertising technology and advanced targeting options.

3. Social Media Advertising

Do you have to purchase targeted social, digital advertising services for your company? Would you like to concentrate on your business and let a professional handle the social media advertising for you? We have a deep understanding of utilizing advertisements on different platforms to connect with target audiences seamlessly. Our social media advertising services can guarantee high performance from expensive promotional activities through low-cost approaches to customer support.

4. Display advertising

Target more than 2 million websites and apps with engaging messaging that reaches consumers when they’re ready to buy. Our solution offers innovative features like native ads and social media tie-ins to create an immersive brand awareness experience.

5. Digital Advertising Metrics

With digital advertising, you can measure almost every aspect of your campaign. You can gauge performance with real-time, granular metrics and see how your campaign’s components are working to create results. These components include such things as:

• Impressions: The frequency with which your ad appears
• Reach: The number of viewers that were shown your ad
• Clicks: The amount of times your ad was clicked on
• Click-through rate ( CTR ): The percentage of appearances of your ad that result in clicks
• Video completion rate: How many times your ad was shown to viewers that watched the entire ad

Our expert analysis team uses the following metrics to measure the results of your campaign:

• New-to-brand sales: This is the number of purchases that are made by customers who have never bought your product or service before
• Conversion rate: How many times customers acted (click, subscription, purchase) after viewing your ad.
• Advertising cost of sales (ACOS): The ratio of ad spend to ad-attributed sales
• Return on ad spend (ROAS): How much revenue was generated by your ad campaign in relation to how much budget you spent.
• Return on ad spend (ROAS): How much revenue was generated by your ad campaign in relation to how much budget you spent.

Digital Advertising opens up avenues of opportunity for your business, but it isn’t easy and time-consuming to launch and maintain a winning campaign. That’s why enterprises partner with agencies specializing in online digital advertising, like The Best Marketing Shop!

It doesn’t matter if you’re a small, privately owned business or a large global corporation; we have got the tools and experience you need to make sure your message reaches the right people at the right time. Contact us to learn more today!

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