Why Email Marketing is so important?
Email marketing is tried and tested way to reach your customers quickly and affordably. It’s a smart way to retain your customers with special deals and personalized promotions for each individual. It’s a reliable way to communicate better with your audience and make sure that the message you want to convey is heard clearly.
44% of email recipients check their emails for special deals from the brands they love. Email campaigns create a loyal customer base, and after all, it’s people who make your business better!
If you are still not clear on the benefits of email marketing for your brand growth, here are some more reasons why an email marketing campaign is a good idea:
Email marketing allows you to connect with different audiences.
Marketing emails are used by businesses to reach out to their audience and effectively communicate with them. Companies can build relationships with their customers through automated campaigns and personalized messages and drive sales.
You can build customer loyalty.
It is critical that companies deliver the right messages at the right moment in the right place to build customer loyalty. By consistently reaching your customers through email marketing, you can create a relationship that leads to increased sales and brand awareness.
You can expand your business reach.
Email campaigns have better reach and more potential for engagement than traditional marketing. Statistics show 72% of people who use email check their mail more than six times a day, if not more, and about 92 % of internet users have more than one email address. Experienced email marketing specialists like us can help you reach your target audiences on any device.
You can test Campaigns and Drive traffic.
Email marketing offers different ways to test and see if you’re hitting the nail on the head with your marketing efforts. Our team can perform A/B & multivariate tests to analyze your email campaign at each step, everything from the subject line and time sent to the content within the email campaign itself. This offers valuable insights into where you might need to rethink your strategy to drive the most engagement with your email campaigns.
For example, you might find that one of your emails received a high open rate but a low click-through rate. Once you break down the data, you might discover that people are opening that particular email because it contains a subject line about a special deal or promotion. Once they open it, they realize it doesn’t offer anything new.
You can use this information to re-plan your next campaign by either changing the subject line or editing the content of that email so that its message aligns with what people expect it will say based on the subject line used.
Tracking your Analytics:
Email marketing software gives insight into the performance of your campaigns. Commonly reported metrics are click rates, bounces and conversions, open rates, and click-through rates (CTRs); depending on your marketing goals, our experienced email marketing specialist can decode the numbers and translate them into practical applications to better reach your audiences.
Time and effort are two resources that business owners don’t always have in abundance. And if you’re going it alone, marketing a small business, franchise, or multi-location firm can be time-consuming and labor-intensive.
No postage to consider or labeling is required for each campaign distributed. If you don’t have the time to learn the ropes of email campaign optimization – This is where we come in.
It becomes harder to make your digital marketing strategy stand out from the rest with increased competition. The importance of email marketing has never before been more pronounced for companies looking for a competitive edge.
Our email marketing team can help you stand out from the pack. We’ll provide you with complete email campaign services for your small business or multi-location agency and work with you to create a digital marketing strategy that generates results.