What is SEO?
SEO is a strategy used to boost traffic to websites by increasing the number of highly targeted visitors. This is achieved by improving the ranking of a website for particular keywords in search results from popular search engines like Google, Bing and Yahoo Search. SEO is a complex process, and to make it easier to manage, it is broken down into different types. While there are some other types, there are four main ones as follows:
1. ON-PAGE SEO
On-Page SEO is a type of optimization carried out on your own website’s web pages to increase the ranking of its content in search engines. The main objective of On-Page SEO is to create content that satisfies the requirements of both human users and search engine bots, so users can easily find what they are looking for. Search engine bots can identify the keywords used on that particular web page. Some other goals for On-Page SEO include increasing your site’s accessibility, visibility, and link popularity by giving people a pleasant experience when visiting your site and creating backlinks from other websites pointing to your primary website. In addition, it also helps you avoid any penalties that may be imposed by Google or other search engines due to certain technical factors such as duplicate content or missing page tags.
2. OFF-PAGE SEO
Off-page SEO is the strategy of getting other websites to link back to your site. It is a highly effective way to get more exposure, authority, and trust. To do this, we use several types of link building techniques, including optimizing your website in such a way that it attracts relevant backlinks, publishing quality content on other reputable websites, guest blogging on high authority sites, commenting on popular blogs, participating in industry groups or focusing on social media marketing.
3. Technical SEO
Technical SEO is the technical aspect of SEO. Technical SEO must be performed to ensure that the website is easily crawled and indexed by search engines such as Google and Bing. The main goals of technical SEO are to make sure site architecture is correct, optimize HTML tags and title tags on each page, and make certain URLs are friendly for human perception.
4. Local SEO
Local SEO is about ranking on Google for a specific area or location. For example, if you’re a local business in Chicago, your primary concern would be local SEO or Chicago SEO. There are several ways to accomplish this, including creating a Google My Business listing and ensuring that your information is correct, including hours of operation, addresses, contact phone numbers, and driving directions. It’s also essential to ensure that the right words (KEYWORDS – explained below) are used on your website to help increase local exposure.