Social Media Management

Are you looking for an inexpensive, data-driven social media management to catapult your business and create brand recognition across the web?

At The Best Marketing Shop, we help you build brand awareness across the internet and get eyeballs to your social media posts and page in the range of 14-20k post reach a month with an active engagement of 1800 – 2000 people.

Whether you are a start-up or a larger scale company, our social media marketing experts will help you plan a winning social media campaign to elevate your brand and online integrity. Why not contact us to get started?

So, What is Social Media Marketing?

In a nutshell, social media marketing (SMM) promotes products or services through various social media channels.

Social media is more than just an online marketing tool. Social networking helps you connect with others personally, leading to new business opportunities and partnerships. Advertising your products and services through other forms of marketing is undoubtedly a plus. You can grow as a thought-inspiring company in your community and industry through social media.

When it comes to social media, don’t just think about how it can help you market your business. Think about how it can help you connect with people and build relationships so that you become the go-to source when people require what you have to offer.

With all of the different options available, it can be challenging to decide where to spend your time, effort, and money. If you want to see accurate social media results, you need to make sure that you focus on the networks that matter most.

The best thing that social media does is allow businesses to reach more people than ever before. More than 95 percent of internet users ages 18-34 are active on social media. If you want to get your target audience, you need to be where they are.

There are several different ways to use social media to increase traffic and sales for your business. One of them is using it as part of an overall marketing strategy. You should make sure that every aspect of your marketing plan includes some social media component so that you can connect with customers in real-time and build relationships with them over time. Partner with us to discuss a marketing plan that works for you.

Benefits of Social Media Marketing

There are numerous advantages for start-ups and established brands alike regarding social media marketing. With the right social media marketing plan and campaign-monitoring system, you can use social media content marketing to improve your SEO, increase your search traffic, boost customer engagement, and retain brand loyalty.

Still undecided about social media marketing services?

Here are some key benefits of social media marketing to help facilitate your decision-making process:

Greater Online Exposure for your business

Social media marketing continually progresses and adapts, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook & Instagram are a powerful tool for generating exposure and spreading awareness about your company. A well-designed social media content marketing plan creates social signals and more engagements, such as shares & likes, that allow you to interact with a broader online community.

Elevated Search Rankings

Search engines recognize the importance of social interaction. Consumers and business leaders turn to search engines like Google and Bing to find information every day. What they discover shows how important social media channels are—search engines now integrate updates, Tweets, profiles, and comments into their results pages.

The more people share your business content across social media platforms, the more traffic they send to your website. This translates into better search rankings for your site.

Audience Targeting

Targeting your ideal customers through social media marketing is an intelligent way to reach the right people with engaging content that will generate conversions. Our social media marketing experts can help you identify and categorize your ideal customers by age, location, and online activities, among other metrics. They use this information to understand your target customers’ online behavior and craft relevant content and ads that address their needs.

Profitability

The most important benefit is increased profits followed by a small budget. Social media marketing allows you to showcase your products and services to the right audience at a low cost. The essential advantage of social media marketing is large audiences. Social media marketing helps you reach an unlimited number of prospects across locations.

Are you ready to use our Social media marketing service? This is how The Best Marketing Shop can help

We use two leading social media platforms. The first is Facebook. Facebook is perfect for marketing businesses because of its many features such as events, marketplace, and groups. The amount of interaction on Facebook allows you to reach out to customers and let them know about what your business does and what it offers.

The second social media platform is Instagram. Instagram has 1 billion-plus active users monthly, making it the most popular social media platform. Because of this, it allows you to grow and gain exposure for your business in ways you never thought possible! We use Instagram because it will enable us to promote your business to our followers and other users creatively.

FACEBOOK

Facebook is a social networking site that allows users to create their profile page, connect with friends and family, and share information, photos, videos, and events. Users can also opt to join groups of people who share similar interests. Facebook Pages are a public presence for businesses on Facebook that allow you to build community and make connections with people interested in your industry.

There are several ways we use Facebook to increase brand awareness, share content, drive traffic and conversions, and increase retention.

Facebook Superior Management

Firstly, it is essential to note that a good Facebook growth strategy is a 6-month process to reach optimal results.

YOU CAN NOT BE FAMOUS OVERNIGHT.

Before starting the growth strategy, you should have your social media account set up correctly (which we can assist with). This includes:

Facebook Business Page Set up:

We make sure that your page is set up and named correctly to be easily searchable on Facebook. We optimize all your information and settings for maximum exposure. We can help you with a logo and cover photo, if necessary, we can put your FACEBOOK Pixel into your website for retargeting purposes. If you do not have a website, we can discuss creating one for you. Businesses with a website perform 70% better than those without a good website, as Facebook also prefers legitimate businesses to have a functional website.

Facebook Posting:

We know you’re looking to build your brand with your social media. We’ve researched optimal posting times in Kenya when users are most active and when your posts will get the most traction.

We do the research, so you won’t have to!

Our videos and posts will contain the following types of content:

• Humorous quotes relating to your brand or industry
• Videos with a storyline
• Helpful industry information that your potential customers will want to know!

Facebook Page Business Feed

We build your brand and expand your reach by connecting you to other businesses and groups, interacting with others on their pages, and sharing your posts in groups. We will:

• Follow other businesses
• Check business feed daily and interact with other businesses
• Like and comment on other companies to encourage the same
• Join all groups relevant to your business
• Interact, comment, like daily with all the groups and people within the groups to encourage follow backs and likes
• Share your posts in relevant groups three times a week for maximum exposure.

At The Best Marketing Shop, we have a comprehensive approach to engagement-building on social media. We’re not just about likes and comments—we’re about building relationships and community for your brand.

We know that building up a solid following on social media can be a challenge. That’s why we will:

• Reply to all general comments
• Encourage people that like posts to Like the page
• Send invites to a vast network of engaged followers to Like the post
• Interact in new groups and engage followers by interacting with several posts by other customers and businesses.

Facebook Paid Advertising

When creating your Facebook Advertising Campaign, we use several methods to ensure that your Facebook Advertising is successful and yields tangible results and ROI. We use a variety of ad formats for optimal results, including single images, single videos, slideshows, and carousels. And we also use a variety of objectives to target the right people at the right time. Your goal can be to promote your page, promote your business locally, get more website visitors, get more leads, boost your post or video post, promote your button, or get more website and Facebook bookings for your services or purchases.

We will set up your Business Manager with suitable ads and objectives, so you get optimal results with minimal effort. Set up a meeting with us to find to begin your successful online journey.

INSTAGRAM

Instagram is one of the fastest-growing social media platforms. We will guide you in taking advantage of Instagram and using it as a platform to reach out to your clients.

Today, Instagram is the most popular social media platform, with visual posts producing 650 percent higher engagements than text-only posts. It continues to grow and dominate the social zeitgeist, even with the emergence of rival visual platforms like TikTok.

So, why use Instagram for business?

Instagram has the potential to transform your business, even during an economic recession. Read on to find out how we create your business account and make it work for you.

1. Instagram Business Page Set up:

We will do a basic business page set up with your Instagram profile. With an Instagram business page, you’ll be able to see analytics about your posts, including impressions and engagement. Your profile can also link to your website.

2. Instagram Optimization

We’ll help you get noticed by optimizing all settings to ensure easy search access and visibility. Then we’ll help you identify keywords and hashtags that will increase your engagement metrics, keeping you relevant and helping your customers find you.

3. Instagram Business Feed

As a business owner, it’s important to follow other businesses that can help promote your products or services. These accounts can share your posts and give you valuable insight into what’s currently trending. We will follow, like, and comment on other business posts to encourage the same.

4. Daily Interaction with Clients and Customers

Liking, sharing, and interacting with clients and other businesses’ posts. Following relevant businesses to allow reciprocation and increase your followers.

5. Cross-platform Sharing

We will share the posts on your Instagram to your Facebook profile.

6. Instagram Advertising

Instagram is an excellent choice as an advertising platform because of its visual nature. We can market your products or services in a visually engaging way by using attractive images and videos. With the right content and the correct targeting, your business will be able to reach more customers and increase brand awareness.

Contact us today if you’re ready to see what Instagram can do for your business.

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Kenya is one of the fastest-growing social media markets in Africa.

The country has experienced a growth in internet penetration from 32% to 50% between 2013 and 2017. There are now 54.4 million people in Kenya.

An adult Kenyan spends an average of 3 hours and 42 minutes daily on social media. On average, one Kenyan has 7.8 social media accounts across all platforms.

What is the Difference Between Digital Marketing & Social Media?

Social media marketing enables businesses to tap into rich and targeted content that has been shared by consumers and other consumers in their network. This makes it easier for companies to discover social platforms that resonate with the business and cater to their target audience.

Digital Marketing Traditional or digital marketing includes public relations, print advertising, website optimization, search engine optimization (SEO), pay-per-click advertising, email marketing, and content distribution.

Along with designing an overall marketing strategy, businesses can track their customers’ behavior by monitoring engagement rates on blogs and watching how visitors move through the company’s site.